Toyota Century 2024 Review – Redefining Japanese Luxury SUV

Few cars carry the kind of prestige and quiet confidence that the Toyota Century 2024 does. Known as Japan’s ultimate luxury limousine, the Century has long been the ride of choice for statesmen, executives, and even the Imperial family. But this year, Toyota has reimagined its crown jewel with a modern twist introducing an SUV-style body and electrified performance while keeping its signature elegance intact.

So, is the new Toyota Century still worthy of its royal reputation? Let’s take a detailed look.

A Bold Evolution in Design

At first glance, the 2024 Toyota Century may surprise loyal fans. The sedan silhouette has evolved into a stately SUV form, combining power and grace in a way few luxury vehicles manage. The bold grille, sleek LED headlamps, and upright stance command attention without being flashy.

From the rear, the squared-off design hints at Bentley Bentayga vibes, but the detailing remains unmistakably Japanese simple, elegant, and purposefully restrained. The two-tone paintwork and chrome accents enhance its sense of occasion, while 20-inch wheels complete the majestic stance.

Key exterior highlights:

• Distinctive boxy yet elegant proportions
• Sliding rear doors for graceful entry
• Hand-polished paint finish
• Premium chrome detailing

Inside the Cabin – Comfort Meets Technology

Step inside, and you’re greeted by an environment that feels more like a private jet lounge than a car. The Toyota Century 2024 interior emphasizes serenity, craftsmanship, and cutting-edge tech. Every detail from the soft leather upholstery to the wooden inlays exudes Japanese precision and calm.

Rear passengers enjoy fully reclining seats, massage functions, and personal screens for infotainment and climate control. The sound insulation is so good that you could whisper and still be heard clearly.

Cabin highlights:

• Reclining rear seats with footrests
• Individual rear entertainment systems
• Rear touchscreen controls for climate and seat adjustment
• Ultra-quiet cabin thanks to advanced soundproofing

Under the Hood – Performance and Driving Experience

Here’s where things get interesting. Instead of the traditional V12 engine, the Toyota Century 2024 specs reveal a 3.5-liter V6 plug-in hybrid powertrain producing around 406 horsepower. This blend of performance and efficiency provides smooth acceleration, effortless cruising, and near-silent operation in EV mode.

Hit the accelerator, and you’ll feel a seamless wave of power rather than brute force refined, confident, and perfectly matched to the car’s character. The adaptive suspension soaks up imperfections, and the steering is feather-light yet precise.

Performance at a glance:

• 3.5L V6 plug-in hybrid
• Approx. 406 hp combined output
• All-wheel drive
• Adaptive suspension for comfort and control

Fuel Efficiency and EV Range

Toyota has managed to blend power with responsibility. The plug-in hybrid setup allows the Century to run silently on electric power for shorter trips, ideal for urban use. When needed, the hybrid system kicks in seamlessly, extending range and improving efficiency.

While exact figures vary by market, expect impressive fuel economy for such a large luxury SUV proof that elegance and efficiency can coexist.

Safety and Advanced Technology

The 2024 Toyota Century isn’t just about comfort; it’s also one of the safest vehicles in its class. Equipped with Toyota Safety Sense, it features an array of driver-assist technologies such as adaptive cruise control, lane tracing assist, and pre-collision braking.

Additional innovations include a surround-view camera, automatic parking, and even driver wellness monitoring. In typical Toyota fashion, safety is as luxurious as the ride itself.

Trim Levels and Pricing

While official Toyota Century 2024 price details vary by region, early reports suggest a base price of around $170,000 USD in Japan. For the Toyota Century 2025 price, minor upgrades are expected, but pricing will likely remain within the same ultra-luxury bracket.

Buyers can customize nearly every aspect of the car from exterior paint and wheel design to seat materials and in-cabin technology. It’s a bespoke experience designed for exclusivity rather than volume.

Pros and Cons

Pros:

• Exceptional comfort and craftsmanship
• Smooth, refined hybrid powertrain
• Whisper-quiet cabin
• Elegant, understated luxury design

Cons:

• High price tag
• Limited global availability
• Conservative styling may not appeal to everyone

How It Stacks Up Against Rivals

When compared to rivals like the Rolls-Royce Cullinan, Bentley Bentayga, or Mercedes-Maybach GLS, the Toyota Century takes a different approach. It’s less about showing off and more about serenity and sophistication.

While it may not have the flash of its European counterparts, it offers unbeatable reliability and a distinct cultural identity rooted in Japanese craftsmanship a unique blend you won’t find elsewhere.

For performance enthusiasts, check out Hyundai Veloster N 2024 or the electrified Geely Geometry E for comparison in Toyota’s growing hybrid ecosystem.

Who Should Buy the Toyota Century 2024?

This isn’t a car for those chasing attention it’s for those who already have it. Ideal for CEOs, diplomats, or anyone who values ultimate comfort and discretion, the Toyota Century 2024 is a statement of quiet power.

If you prefer to be chauffeured rather than drive yourself, this is your sanctuary on wheels.

Final Verdict – The Modern King of Luxury SUVs

The Toyota Century 2024 proves that luxury doesn’t have to scream to be heard. With its serene interior, advanced hybrid technology, and understated design, it redefines what a flagship SUV can be.

It may not be the flashiest luxury vehicle, but it’s arguably one of the most authentic and timeless. If you crave peace, perfection, and prestige in every mile, the new Toyota Century delivers all three effortlessly.

For more background on its royal heritage, visit the official Toyota Century Wikipedia page.